Cracker Barrel stock craters amid redesign, CEO comments, and bad optics
🇺🇸 CRACKER BARREL CEO SHRUGS OFF LOGO OUTRAGE WHILE INVESTORS PANIC
Cracker Barrel just lit $700 million on fire trying to look cooler, and investors are already sweating bullets.
The company rolled out a new logo, a fancier menu, and plans to remodel its restaurants… but all… https://t.co/jRkNgZUpeP pic.twitter.com/9I60kOlIGl
— Mario Nawfal (@MarioNawfal) August 22, 2025
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About the Author: NC Scout
NC Scout is the nom de guerre of a former Infantry Scout and Sergeant in one of the Army’s best Reconnaissance Units. He has combat tours in both Iraq and Afghanistan. He teaches a series of courses focusing on small unit skills rarely if ever taught anywhere else in the prepping and survival field, including his RTO Course which focuses on small unit communications. In his free time he is an avid hunter, bushcrafter, writer, long range shooter, prepper, amateur radio operator and Libertarian activist. He can be contacted at [email protected] or via his blog at brushbeater.wordpress.com .
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GUNS N GEAR
I frequently go past two Cracker Barrels. One on US 27 in Northern KY & the other at the 1-71 exit to Mason, OH. People actually drive 20+ miles to have a lunch or dinner at these locales, especially on weekends. No doubt, both the food & country store decor play a big part in attracting long time, loyal customers. It will be interesting to see if the parking lots are full & folks waiting on the porches Sunday. Cracker Barrel management may have shot itself in both feet on this one. I still remember the fiasco over “New Coke” back in the mid 1980’s. Also, let’s not forget just recently, “Bud Lite” for good measure.