In a bit of good news, Ford has officially brought back the Bronco!

This is one I’ve followed for a while now, since Ford, Dodge and Chevy have flirted with throwback names and designs for their cars and some of their trucks (Power Wagon, for example) and Ford had hinted for years at a Bronco concept. I’ve thought for at least 20 years that bringing a Bronco on the market to challenge the Jeep Wrangler made too much sense, They’ve finally done it and here’s their video:

I’m excited for this one in a four door drop top, but it looks like I’m gonna have to wait in line. Ford says the demand on its site for Bronco reservations crashed due to the traffic. Not shocked, because if its half as good as it looks, at its pricepoint just under the competing Wrangler, it won’t be long until we see a bunch in the wild.

I can’t wait.

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